LIFE BRANDED….Zoica Matei
Conscious. Simple. Classic.
Growing up in Craiova, Romania, Zoica Matei designed her first dress when she was 13 years old. She found two pieces of plaid fabric that she saw would harmonize beautifully.They did, and the garment fit her like a second skin -- so much so that she couldn’t breathe!(There were a few things to learn about garment “ease.”) Nevertheless, a life-time love affair with fashion had begun.
Zoica began designing for herself and her friends, intuitively, developing her own vision and sense of style. At the same time she pursued her other great passion, the environment and the budding Green movement, studying horticulture at the University of Craiova. Then she moved to the United States, where she received her formal design training at the American Intercontinental University in Atlanta.
After just a short time working in the fashion industry, Zoica began to notice the scarcity of stylish apparel made with regard for environmental sustainability.“Fast” fashion cycles were actually designed to insure obsolescence, waste, and a “throw-away” culture. At the same time, “eco-friendly fashion” tended to be relegated to T-shirts with slogans printed on them and designs more suited to hiking trails than to business offices or evenings out.
A new vision for fashion was born.
The brand is built out of a desire to use responsible and earth friendly business practices. It represents Zoica's strive for making one look good ,while feeling good and inspiring others.
Life Branded believes we all can make a mark and help the world become a better place. Rather in your home, relationship or community, your Brand makes the difference in the world or someone’s life. Your Brand is your authentic self, your DNA, simply put it’s you. It is important to be in tune with your brand and the flow of your life. Life Branded assists clients with this process. We are here to help you discover and project a clear and concise Brand.
L+B….Your Life’s Brand revealed!
Photos: Zoica Matei