Vol. LXVII “Why wag a little when you can WAG-A-LOT”


I love to see my dog happy! Ears perked up, tongue sticking out, and tail wagging! I feel bad though when I have to leave him at home while I am gone, and some days I don’t come home until late. Well now, there is a place where he can interact with other dogs, and he is always happy and wagging his tail! Wag-A-Lot has created an inspiring and fun life brand, influencing not just individuals, but also all dogs! If you don’t believe me ask Schmoo!


“Hey there, my name is Schmoo. They let me write this section since I more or less created these magnificent playgrounds for me and my friends. Caution: before getting sucked into our WAG world, be aware that the WAG is contagious. If you don’t subscribe to our “carpe diem” infused slogan, “Why wag a little when you can WAG-A-LOT”, you might want to look elsewhere! Only happy dogs and people are encouraged to proceed.”


“...a lovely man by the name of Craig Koch (that’s my Dad! … last name pronounced “cook” — careful, those Germans can be a little funny about getting that right) rescued me from a not so good place — lets not go there. Shortly there after, my Dad lost his mind and starting leaving me at home all day while he was out selling toilets of all things. I understand that a man’s gotta put dinner in my bowl, but hey, life is short and my bladder is only so big. We had a talk and this Wake Forest graduate actually responded. Suddenly he wanted to create a place where dogs could come together and play in a safe, clean and fun environment. He exclaimed, “From this day forward my Schmoo’s tail will WAG-A-LOT!” A company, but more importantly, a way of life was born!

After a brief stint as a dog walking service in early 1999, the first WAG-A-LOT was unleashed on November 15, 1999 in the Metro Atlanta township of Avondale Estates, Georgia. Lucy Smith, a black lab, and Emmy Bush, a white Shepard, were our first two customers. WAG-A-LOT quickly earned a solid reputation as a quality day care and boarding facility known for its spacious overnight dog dens, bright clean day care areas and Atlanta’s very first WAG Cam!

We out grew our original location and moved to a custom designed, state of the art, 13,000 square foot facility in Decatur in April of 2003. We helped transition our old space into what is now the Lifeline Animal Project Dog House by donating over $50,000 of our original equipment and improvements to this non-profit organization. The new Decatur location took into account all we had learned about the relatively new concept of dog day care and upscale boarding and resulted in what we believe to be the best facility in the country – perhaps world – but I don’t travel much … someone’s gotta hold the fort down.”


“Well, years of puppy steps led us to finally listen to my friends across town that were howling for a WAG-A-LOT of their own.  So, my Dad opened two new stores in 2005, WAG-A-LOT Midtown West & WAG-A-LOT Reynoldstown.  Brilliant, beautiful and super fun locations that continually win awards from magazines, TV Stations, newspapers, you name it.  Just check out the Press page!  Ten years later, this success has led us to emBARK on a Franchise expansion plan that will allow passionate, owner operators (like my Dad) to live the dream of doing something they love for a living!  So, look out world, this Schmoo’s got wings.  One day soon, my fellow canines from sea to shining sea will realize their birthright … the right to WAG-A-LOT!”


“To provide innovative, practical, top-notch services and products that improve the way people spend time away from their dogs and with their dogs. We believe our first responsibility is to the beloved dogs who use our services and products. WAG-A-LOT’s strong financial position and experience enables us to provide superior, customized dog care for dog enthusiasts. In addition, we seek and hold in high regard honesty, integrity, accountability, innovation, diversity and those who tend to WAG-A-LOT.”